How Rainbow Washing Breaks LGBTQ+ Trust

How Rainbow Washing Breaks LGBTQ+ Trust

2023 Pride… let’s get into it. It’s nice to see corporations sharing their support for the LGBTQ+ community but so much of it felt inauthentic. Why are they only showing up for a month and then disappearing? Authentic allyship is not just a trend; it is a lifeline that fosters a sense of belonging and validates our experiences.

Unfortunately rainbow washing has become all too common. An example of rainbow washing is when companies only show their support during pride month capitalizing off of our community with their offerings. This approach often leads to broken trust and disappointment among the LGBTQ+ community. 

As business owners and content creators we see this on two different sides. Companies typically only want to work with us to promote their products during pride month to our social media following of over 200k and they internally only want to hire us for LGBTQ+ centered workshops during pride month. 

This becomes very problematic. Genuine allyship is crucial for building trust and fostering inclusivity. It involves actively advocating for LGBTQ+ rights, creating inclusive spaces, and looking at allyship year round.

Rainbow washing has faced significant backlash. Consumers and community members have become increasingly discerning, spotting empty gestures and demanding authentic support. Companies that engage in rainbow washing risk losing credibility, customer loyalty, and the trust of the LGBTQ+ community.

At Coming Out Happy, we understand the value of authentic LGBTQ+ inclusivity. Our comprehensive training program equips mission-driven companies with the tools and knowledge needed to build genuine support. Avoid the pitfalls of rainbow washing and foster a culture that goes beyond slapping a rainbow on everything. 

To learn more about our training program and how it can benefit your company, schedule a call with our experts today:

Remember, authentic allyship is more than just a marketing strategy. It's a commitment to supporting the LGBTQ+ community and creating lasting change. Join us on this journey towards genuine inclusivity.

Until Next Time, 

The Coming Out Happy Team 

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